CRM Reviews & Insights

Expert CRM Reviews

In-depth, unbiased reviews of the leading CRM platforms. Find the perfect solution for your business with our comprehensive analysis, pricing breakdowns, and real-world insights.

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Latest CRM Reviews

Detailed analysis of the top CRM platforms in the market

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Sales CRM

Base CRM

4.5/5

Base CRM (now part of Zendesk Sell) is a comprehensive intelligent sales productivity application designed to combine Customer Relations with Customer Experience. It provides full control over all interactions and touchpoints, making it an excellent choice for mid-size businesses and large enterprises seeking to streamline their sales processes.

KEY FEATURES
βœ“ Automatic call logs work reliably and sync perfectlyβœ“ 100% configurable to match your business processesβœ“ Excellent mobile app for iOS and Android
$19/user/month
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Best for: Mid-size businesses (50-500 employees)
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CRM Platform

Virtuous CRM

4.7/5

Virtuous is the leading nonprofit CRM and responsive fundraising platform designed specifically for charitable organizations. It combines AI-powered donor management, fundraising automation, marketing tools, and analytics in one comprehensive platform to help nonprofits build deeper relationships and grow giving.

KEY FEATURES
βœ“ AI-powered donor insights and predictive analyticsβœ“ Comprehensive nonprofit-specific featuresβœ“ Excellent automation capabilities with tags and workflows
Custom pricing
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Best for: Mid to large nonprofit organizations
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Small Business CRM

Highrise CRM

4.5/5

Highrise is a straightforward and simple CRM that provides essential features without overwhelming complexity. It's designed for small businesses and startups that need to manage contacts, track leads, and never miss a follow-up, all without the bloat of enterprise CRM systems.

KEY FEATURES
βœ“ Extremely easy to use with minimal learning curveβœ“ Clean, uncluttered interfaceβœ“ Excellent task management and reminders
$24/month
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Best for: Small businesses with straightforward sales processes
🍎
CRM Platform

Daylite CRM

4.5/5

Daylite is the premier CRM solution designed exclusively for Apple users. It seamlessly integrates with macOS, iOS, and all native Apple apps including Mail, Calendar, Contacts, and Siri, creating a unified business management experience for Apple-centric organizations.

KEY FEATURES
βœ“ Seamless integration with all Apple apps and servicesβœ“ Native Mac and iOS experience with excellent performanceβœ“ Perfect sync across all Apple devices
$39.99/month
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Best for: Apple-exclusive businesses and teams
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Marketing CRM

Nutshell CRM

4.6/5

Nutshell is an all-in-one CRM and email marketing platform designed specifically for small businesses. It combines robust contact management, sales pipeline tracking, email marketing, and reporting in one easy-to-use package.

KEY FEATURES
βœ“ Built-in email marketing eliminates need for separate toolsβœ“ Excellent sales pipeline visualizationβœ“ Very user-friendly with short learning curve
$16/user/month
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Best for: Small to medium-sized businesses (10-100 employees)
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Marketing CRM

Agile CRM

4.3/5

Agile CRM is a complete all-in-one CRM platform that combines sales automation, marketing automation, and customer service in one affordable package. With a generous free tier and enterprise features at startup prices, Agile CRM makes powerful automation accessible to businesses of all sizes.

KEY FEATURES
βœ“ Generous free tier for small teamsβœ“ Powerful marketing automation at affordable pricesβœ“ All-in-one platform (sales, marketing, service)
Free plan available
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Best for: Startups and early-stage companies
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Google CRM

Copper CRM

4.6/5

Copper CRM is the leading CRM solution designed exclusively for Google Workspace users. With seamless integration into Gmail, Google Calendar, Google Drive, and other Google tools, Copper eliminates the need to switch between applications. It automatically captures contact information, emails, and interactions from Gmail, allowing sales teams to manage relationships without leaving their inbox. Copper's automation features, visual pipeline management, and intuitive interface make it ideal for businesses already invested in the Google ecosystem.

KEY FEATURES
βœ“ Seamless Google Workspace integration - works directly in Gmailβœ“ Automatic contact and email capture from Gmailβœ“ No learning curve for Google Workspace users
$9/user/month
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Best for: Businesses using Google Workspace exclusively
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Small Business CRM

Capsule CRM

4.7/5

Capsule CRM is a beautifully simple customer relationship management system designed for small businesses and growing teams. With its clean interface and straightforward features, Capsule makes it easy to manage contacts, track sales opportunities, and organize customer interactions without overwhelming complexity. The platform offers contact management, sales pipeline tracking, task management, and email integrationβ€”all the essentials without the bloat. Capsule's affordability and ease of use make it particularly attractive for startups, agencies, and consultancies.

KEY FEATURES
βœ“ Extremely user-friendly with minimal learning curveβœ“ Generous free plan for up to 2 usersβœ“ Clean, modern interface focused on essentials
Free for 2 users
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Best for: Small businesses with 2-50 employees
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Google CRM

Streak CRM

4.4/5

Streak is the only CRM that lives entirely inside Gmail. Unlike traditional CRMs that require switching between applications, Streak embeds directly into your inbox as a Gmail extension, allowing you to manage sales pipelines, track customer relationships, and collaborate with your team without ever leaving Gmail. With mail merge, email tracking, and customizable pipelines, Streak transforms Gmail into a powerful CRM system. It's perfect for individuals and small teams who live in Gmail and want CRM functionality without the hassle of separate software.

KEY FEATURES
βœ“ Completely embedded in Gmail - no separate login requiredβœ“ Zero learning curve for Gmail usersβœ“ Excellent email tracking and mail merge features
Free
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Best for: Gmail power users who live in their inbox
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Sales CRM

PipelineDeals (Pipeline CRM)

4.3/5

PipelineDeals (now known as Pipeline CRM) is a visual, easy-to-use CRM designed specifically for sales teams that prioritize pipeline visibility and deal tracking. With its intuitive drag-and-drop interface, customizable pipelines, and robust reporting features, PipelineDeals helps sales teams track opportunities, forecast revenue, and close more deals. The platform excels at providing a clear visual representation of your sales process, making it easy to identify bottlenecks and optimize your approach. Built for small to mid-sized B2B sales teams, PipelineDeals offers the perfect balance of power and simplicity.

KEY FEATURES
βœ“ Extremely visual and intuitive pipeline interfaceβœ“ Easy to set up and customize for your sales processβœ“ Strong reporting and forecasting capabilities
$25/user/month
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Best for: Small to mid-sized B2B sales teams
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Legal CRM

Lead Docket

4.8/5

Lead Docket (now acquired by Filevine) is a specialized CRM and intake management system built specifically for personal injury law firms. Unlike generic CRMs, Lead Docket understands the unique needs of legal practicesβ€”from lead intake and case evaluation to marketing ROI tracking and client nurturing. The platform automates intake processes, tracks marketing sources with precision, and provides insights into which advertising channels generate the most valuable cases. With features like call tracking, intake forms, and comprehensive analytics, Lead Docket helps law firms optimize their marketing spend and convert more leads into clients.

KEY FEATURES
βœ“ Built specifically for personal injury law firmsβœ“ Excellent marketing ROI tracking and attributionβœ“ Automated intake workflows reduce manual data entry
$300/month
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Best for: Personal injury law firms of any size
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Nonprofit CRM

CiviCRM

4.3/5

CiviCRM is a free, open-source CRM platform built specifically for nonprofit organizations, civic groups, and advocacy organizations. Unlike commercial CRMs with per-user fees, CiviCRM is completely free to download. It includes fundraising, event management, membership management, email marketing, and volunteer coordination. While hosting and implementation costs apply, there are no licensing fees or vendor lock-in.

KEY FEATURES
βœ“ Completely free and open sourceβœ“ Built specifically for nonprofitsβœ“ Comprehensive fundraising tools
Free (open source)
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Best for: Nonprofit organizations with limited budgets
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Messaging CRM

amoCRM

4.1/5

amoCRM puts messaging at the center of customer communication. Built for businesses with text-heavy sales processes, it integrates seamlessly with WhatsApp, Facebook Messenger, Viber, Telegram, WeChat, and Instagram. The platform automatically creates contact profiles from messages and centralizes all communication channels in one interface.

KEY FEATURES
βœ“ Excellent messaging app integrationsβœ“ Automatic contact creation from messagesβœ“ Modern intuitive interface
$15/user/month
Read Review β†’
Best for: E-commerce using messenger apps
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All-in-One CRM

Thryv

4.3/5

Thryv is a comprehensive business management platform for small businesses combining CRM, marketing, scheduling, payments, and more. Unlike specialized CRMs, Thryv aims to be the only software small businesses needβ€”handling appointment booking, customer communications, invoicing, and reputation management in one system.

KEY FEATURES
βœ“ All-in-one eliminates multiple subscriptionsβœ“ Unlimited users in base priceβœ“ Appointment scheduling built-in
$258/month
Read Review β†’
Best for: Service-based small businesses
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Open Source CRM

Odoo CRM

4.4/5

Odoo CRM is an open-source customer relationship management system within the larger Odoo ERP ecosystem. It integrates seamlessly with Odoo's accounting, inventory, project management, and e-commerce apps. Available in Community (free) and Enterprise (paid) editions with modern interface, visual pipelines, and automation.

KEY FEATURES
βœ“ Open source with free Community Editionβœ“ Part of comprehensive ERP suiteβœ“ Modern user-friendly interface
Free or $24.90/user/month
Read Review β†’
Best for: Businesses wanting CRM + ERP
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Open Source CRM

Vtiger CRM

4.2/5

Vtiger is an open-source CRM platform offering comprehensive sales, marketing, and support features at competitive pricing. With a free forever plan and paid plans starting at $12/user/month, Vtiger provides essential CRM functionality including contact management, pipeline tracking, email marketing, and customer service tools. Highly customizable with extensive configuration options.

KEY FEATURES
βœ“ Free plan available permanentlyβœ“ Highly customizable platformβœ“ Affordable paid plans
Free or $12/user/month
Read Review β†’
Best for: Small businesses with tight budgets
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CRM Platform

Nimble CRM

4.5/5

Nimble is a social CRM that enriches contacts with data from social media, email signatures, and public sources. It lives in your browser and inbox, making relationship management effortless. Nimble automatically builds contact profiles as you interact via email and social media, perfect for professionals who prioritize relationships over transactions.

KEY FEATURES
βœ“ Automatic contact enrichment from social mediaβœ“ Browser extension works everywhereβœ“ Simple single-tier pricing
$24.90/user/month
Read Review β†’
Best for: Consultants and service professionals
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Marketing CRM

EngageBay

4.6/5

EngageBay is an affordable all-in-one platform combining CRM, marketing automation, sales automation, and customer service. Positioned as a budget-friendly alternative to HubSpot, EngageBay offers comprehensive features at a fraction of the cost. With a generous free plan and paid plans starting at $13.79/user/month, it's ideal for small businesses wanting enterprise features without enterprise pricing.

KEY FEATURES
βœ“ Generous free plan with 15 usersβœ“ All-in-one marketing, sales, and serviceβœ“ Very affordable compared to competitors
Free or $13.79/user/month
Read Review β†’
Best for: Startups with limited budgets
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Marketing CRM

Keap (formerly Infusionsoft)

4.2/5

Keap (formerly Infusionsoft) is a CRM and marketing automation platform designed for small businesses needing sophisticated automation without enterprise complexity. Known for its powerful campaign builder and automated follow-up sequences, Keap helps businesses nurture leads, automate repetitive tasks, and grow revenue. Particularly strong for service businesses, coaches, and consultants who rely on consistent follow-up.

KEY FEATURES
βœ“ Powerful marketing automation capabilitiesβœ“ Advanced campaign builder with visual workflowβœ“ Strong email marketing and segmentation
$249/month
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Best for: Service businesses needing automation
😊
Small Business CRM

Less Annoying CRM

4.9/5

Less Annoying CRM lives up to its name by offering the simplest, most straightforward CRM experience available. Designed specifically for small businesses that find other CRMs too complicated or expensive, it provides essential contact management, pipeline tracking, calendar, and tasksβ€”nothing more, nothing less. With transparent pricing at $15/user/month and exceptional customer service, it's the anti-complexity CRM.

KEY FEATURES
βœ“ Incredibly simple and easy to useβœ“ Transparent flat pricingβ€”$15/user/monthβœ“ Outstanding customer service
$15/user/month
Read Review β†’
Best for: Small businesses wanting simplicity

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