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Virtuous CRM

The Responsive Fundraising Platform

4.7/5(289 reviews)

Custom pricing

✓ Free Trial

Overview

Virtuous is the leading nonprofit CRM and responsive fundraising platform designed specifically for charitable organizations. It combines AI-powered donor management, fundraising automation, marketing tools, and analytics in one comprehensive platform to help nonprofits build deeper relationships and grow giving.

Pros

AI-powered donor insights and predictive analytics
Comprehensive nonprofit-specific features
Excellent automation capabilities with tags and workflows
Easy-to-use receipting system with customization
Strong email marketing integration
Built specifically for nonprofit organizations
Great customer support and training resources
Volunteer management included

Cons

Can be expensive for smaller nonprofits
Steeper learning curve for new users
Some users want more formatting options in reporting
Platform can feel clunky until you learn it well

Key Features

AI-Powered Donor Intelligence

Machine learning models provide predictive insights, wealth screening, capacity ratings, and suggested giving amounts to optimize fundraising efforts.

Fundraising Automation

Automated workflows for donor communications, acknowledgments, and nurture campaigns save time and ensure no donor is forgotten.

Integrated Marketing & Email

Built-in email marketing tools with templates, segmentation, and analytics allow you to communicate effectively with supporters.

Event Management

Complete event management system for galas, fundraisers, and community events with registration, ticketing, and follow-up.

Online Forms & Payments

Customizable donation forms, project-based giving pages, and secure payment processing with automatic donor receipting.

Volunteer Management

Recruit, schedule, and track volunteers with integrated CRM data, hour tracking, and communication tools.

Our Verdict

Virtuous CRM stands out as the premier choice for nonprofits serious about responsive fundraising. The platform's AI capabilities, nonprofit-specific features, and comprehensive toolset justify its premium pricing for organizations ready to invest in donor relationships.

Last updated: October 2025

Pricing Details

Custom pricing

Starting price

Virtuous offers custom pricing based on your organization size, number of contacts, and specific needs. The platform includes CRM, fundraising tools, email marketing, event management, and analytics.