Copper CRM
The CRM Built for Google Workspace
Overview
Copper CRM is the leading CRM solution designed exclusively for Google Workspace users. With seamless integration into Gmail, Google Calendar, Google Drive, and other Google tools, Copper eliminates the need to switch between applications. It automatically captures contact information, emails, and interactions from Gmail, allowing sales teams to manage relationships without leaving their inbox. Copper's automation features, visual pipeline management, and intuitive interface make it ideal for businesses already invested in the Google ecosystem.
Pros
- Seamless Google Workspace integration - works directly in Gmail
- Automatic contact and email capture from Gmail
- No learning curve for Google Workspace users
- Clean, intuitive interface similar to Google products
- Excellent workflow automation capabilities
- Strong mobile apps for iOS and Android
- Visual pipeline management with drag-and-drop
- Automatic activity tracking and logging
Cons
- Limited value if not using Google Workspace
- Higher pricing tiers required for advanced features
- Fewer third-party integrations compared to competitors
- Reporting features could be more robust on lower tiers
- No free version available
Key Features
Gmail Integration
Copper lives inside Gmail, allowing you to manage leads, view contact details, log activities, and update deals without ever leaving your inbox. All emails are automatically synced and logged.
Automatic Contact Capture
Copper automatically creates contact records from email conversations, enriches them with publicly available data, and links all related communications to the contact profile.
Visual Pipeline Management
Drag-and-drop pipeline interface makes it easy to visualize your sales process, move deals between stages, and identify bottlenecks at a glance.
Workflow Automation
Create custom automation rules to assign tasks, send emails, update fields, and move deals through stages automatically based on triggers you define.
Google Calendar Sync
Two-way sync with Google Calendar ensures all meetings, calls, and appointments are automatically logged to the relevant contact and deal records.
Google Drive Integration
Attach and access Google Drive files directly from contact and deal records. All attachments are automatically organized and searchable within Copper.
Our Verdict
Copper CRM is the best choice for businesses deeply integrated with Google Workspace. Its seamless Gmail integration, automatic data capture, and familiar interface eliminate the friction typically associated with CRM adoption. While it's less suitable for non-Google users, teams using Google Workspace will find Copper to be the most natural and efficient CRM solution available.
Last updated: October 2025
Pricing Details
Copper offers four pricing tiers: Starter ($9/user/month for basic CRM), Basic ($23/user/month), Professional ($59/user/month with automation and reporting), and Business ($99/user/month with advanced permissions and custom reports). All plans include Google Workspace integration. 14-day free trial available.
Best For
- Businesses using Google Workspace exclusively
- Teams wanting CRM without leaving Gmail
- Small to mid-sized B2B companies
- Sales teams prioritizing ease of use
- Organizations seeking minimal training requirements
Alternatives
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