Best Free CRM for Realtors
The Close's 2025 guide curates six free real estate CRMs—HubSpot, ClickUp, Bitrix24, Agile CRM, EngageBay, and Zoho CRM—comparing features, user limits, and pros/cons to help agents pick a no-cost solution for managing contacts, leads, and marketing.
Ideal Customer Profile
Real estate agents and teams seeking no-cost CRM to manage contacts, leads, deals, tasks, and basic marketing automation without upfront software costs.
Common Pain Points
- •Free plans have limited features and user limits.
- •Some tools lack listing management or real estate-specific workflows.
- •Storage limits and caps on emails or contacts in free tiers.
- •Setup can require technical skill and ongoing maintenance.
- •Advanced features may require upgrading to paid plans.
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Ideal for agents prioritizing built-in email marketing and analytics in the free plan
⚡ Key Features
- Email health reporting
- Website analytics
- AI-powered email writer
Pros
- ✓SEO-based suggestions and web traffic analytics
- ✓Mobile app
- ✓Up to 2,000 emails per month
Cons
- ✗Free plan limited to 2 users
- ✗Requires some technical setup
- ✗Premium features can be costly
- ✗Limited customization in the free plan
"HubSpot is ideal for agents who want integrated email marketing and analytics in a user-friendly free option."
Perfect For
Best for agents who need robust task management and productivity features in a free plan
⚡ Key Features
- Internal company Wiki
- Customizable automated tasks
- Guest access for visibility
Pros
- ✓Unlimited users on free plan
- ✓24/7 support
- ✓Integrates with many apps
- ✓User-friendly interface
- ✓Social media integrations
Cons
- ✗No phone support
- ✗60MB free storage limit
"Excellent for task management and productivity with unlimited users on the free plan."
Perfect For
Best for teams needing collaboration, knowledge base, and integrations in a free plan
⚡ Key Features
- AI-powered sales assistant
- Customizable internal knowledge base
- Wide range of integrations
Pros
- ✓Website builder
- ✓Calendar sync
- ✓Automatic dialer
- ✓5GB storage
Cons
- ✗No listing management tools
- ✗Requires technical setup
- ✗Limited free support
"Ideal for teams prioritizing collaboration, knowledge sharing, and broad integrations."
Perfect For
Best for agents needing lead scoring, milestones, and email tracking on mobile
⚡ Key Features
- Lead quality scoring
- Custom milestone tracking
- Email tracking and reporting tools
Pros
- ✓Email tracking in free plan
- ✓Unlimited deals, tasks, and documents
- ✓No credit card needed
Cons
- ✗Technical setup required
- ✗No call recording in free plan
- ✗No 24/7 support
"Flexible, scalable option with strong lead scoring and mobile access in the free tier."
Perfect For
Best for agents needing integrated marketing, sales, and service on a single platform
⚡ Key Features
- Video templates
- Automated marketing emails
- Live chat functionality
Pros
- ✓Contact, task, and deal management
- ✓Social media marketing
- ✓Marketing automation
Cons
- ✗No listing management
- ✗No 24/7 support
- ✗Outdated email templates
"All-in-one option with affordable scalability for growing teams."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Evaluate free plan user limits and included features to fit your team size.
- 2
Prioritize listing management and CRM basics (contacts, deals, tasks) first.
- 3
Check for marketing automation, email capabilities, and reporting in the free tier.
- 4
Consider integration options with other real estate tools you use.
- 5
Assess upgrade paths, pricing, and support when planning for growth.
FAQ
Common questions answered
Quick answers to common questions digital teams raise when evaluating CRM platforms.
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