Best CRM Software for Hotels
Explore the top hotel CRM & email marketing tools for 2025 with expert insights, buyer tips, and vendor comparisons from Hotel Tech Report.
Ideal Customer Profile
Hotels and hotel groups seeking CRM and email marketing automation to manage guest data, personalize campaigns, automate communications, and improve direct bookings.
Common Pain Points
- •Rising guest acquisition costs and heavy reliance on OTAs
- •Fragmented guest data across systems causing inconsistent personalization
- •Difficulty automating targeted campaigns and multi-channel outreach
- •Privacy and compliance concerns (e.g., GDPR)
- •Measuring and optimizing campaign ROI across properties and portfolios
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Resorts
"4.7 rating from 282 reviews"
Perfect For
Luxury Hotels
"4.4 rating from 206 reviews"
Perfect For
"4.6 rating from 196 reviews"
Perfect For
"4.8 rating from 91 reviews"
Perfect For
"4.8 rating from 66 reviews"
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Use filters (location, hotel size, PMS integration) to narrow vendors to fit your property.
- 2
Prioritize vendors offering multi-channel engagement and marketing automation.
- 3
Evaluate pricing, ease of use, integrations, and support; verify with demos and user reviews.
FAQ
Common questions answered
Quick answers to common questions digital teams raise when evaluating CRM platforms.
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