Best CRM Software for Ecommerce
Comprehensive guide to top ecommerce CRMs, highlighting Omnisend as best for growing brands and detailing pricing, features, and pros/cons for 5 leading platforms.
Ideal Customer Profile
Online retailers looking to automate marketing, manage customer data, and analyze performance; from small online shops to medium-sized businesses.
Common Pain Points
- •Data silos across channels hindering a single customer view
- •Manual, repetitive workflows slowing growth
- •Limited customer analytics and segmentation
- •Difficulty integrating marketing and sales activities
- •Pricing and scalability concerns as brands grow
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Growing ecommerce brands
⚡ Key Features
- Email & SMS marketing automation
- Customer segmentation
- Contact profiles
- Pre-made popups & forms
- Customer lifecycle stages
- Analytics and reporting
- Audience targeting
- Dynamic discount codes
- Omnichannel marketing
Pros
- ✓Robust email marketing automation and customer engagement features
- ✓Drag-and-drop email builder with pre-designed templates
- ✓Seamless omnichannel automation including SMS and push
"“A good and inexpensive CRM with lots of easy to use features.”"
Perfect For
Automating your sales processes
⚡ Key Features
- Sales process automation
- Automated lead scoring & management
- Real-time customer insights
- Built-in tools for inventory, project & customer support management
Pros
- ✓Feature-rich platform
- ✓Flexible customization
- ✓User-friendly interface
- ✓Built-in ticketing system
Cons
- ✗Learning curve; features can be overwhelming
"“We found Zoho to be a feature-rich platform for managing ecommerce business operations.”"
Perfect For
Scaling your business
⚡ Key Features
- Email marketing
- Quote management
- Sales forecasting
- Partner and Channel management
- Contract management
Pros
- ✓Robust ecommerce reporting and data visualization
- ✓Strong customization capabilities
Cons
- ✗May take time to understand and use all its features
"“Salesforce offers a robust set of features and customization capabilities.”"
Perfect For
Small online businesses
⚡ Key Features
- Email marketing
- Customer contract management
- Sales forecasting
- Product and pricing management
- Quote and order management
Pros
- ✓Visual sales pipeline
- ✓Drag-and-drop interface
- ✓Clear snapshot of deals
Cons
- ✗No advanced built-in marketing automation features
"“One of its standout features is the visual sales pipeline.”"
Perfect For
Free ecommerce CRM
⚡ Key Features
- Email marketing
- Contact management
- In-depth reports and analytics
- Project management
- Customer segmentation
Pros
- ✓Free CRM with extensive features
- ✓Seamless integration across hubs
Cons
- ✗Pricing can be steep for small businesses; advanced features mostly in paid tiers
"“HubSpot is one of the top all-in-one CRM software for ecommerce.”"
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Prioritize omnichannel marketing and strong automation to streamline customer journeys
- 2
Check pricing and scalability; consider learning curve and total cost of ownership
FAQ
Common questions answered
Quick answers to common questions digital teams raise when evaluating CRM platforms.
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