Best CRM for Wholesalers

Best CRM for Wholesalers

A concise guide to the top CRMs for wholesalers and real estate investors, emphasizing power dialing, SMS texting, and lead management across chosen platforms.

Ideal Customer Profile

Wholesalers and real estate investors who need a CRM with built-in or easily integrable power dialing and SMS texting to manage seller leads and campaigns.

Common Pain Points

  • Need a CRM with power dialing and SMS for wholesaling
  • Support for real estate lead management workflow
  • Seamless integration with dialing/texting tools
5
Top CRMs
100%
Vetted
Free
Options
2025
Updated

Top CRM Picks

5 expert-vetted recommendations

Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.

Top 1
1
Podio
💰 Pricing varies
Highly customizable real estate CRM popular with wholesalers; integrates with dialers and texting

Perfect For

Wholesalers needing customization and third-party dialer/texting integrations

⚡ Key Features

  • High customization
  • Integrates with phone/texting tools like SmrtPhone or CallRail

Pros

  • Highly customizable
  • Flexible integrations with telephony/texting tools

"Popular in real estate wholesalers; customizable with dialer/texting options"

Top 2
2
Salesforce
💰 Pricing varies
Versatile, highly customizable CRM with strong integration options for power dialing and SMS

Perfect For

Medium to large wholesaling operations needing deep customization

⚡ Key Features

  • Extensive customization
  • Large app ecosystem
  • Power dialing and SMS via integrations

Pros

  • Versatile and scalable
  • Rich ecosystem

"Versatile and customizable but may require setup and additional costs for integrations"

Top 3
3
REI BlackBook
💰 Pricing varies
Real estate–specific CRM with built-in dialing and mass texting

Perfect For

Investors/wholesalers who want built-in dialing and texting

⚡ Key Features

  • Built-in dialing
  • Mass texting
  • Real estate focus

Pros

  • Real estate-specific
  • Out-of-the-box dialing and texting

"All-in-one option built for real estate investors and wholesalers"

4
Zoho CRM
💰 Pricing varies
Versatile CRM with built-in dialer and SMS integration

Perfect For

Wholesalers seeking a balance of features and ease of use

⚡ Key Features

  • In-built dialer
  • SMS integration
  • Flexible customization

Pros

  • Balanced functionality
  • Ease of use

"Good balance of functionality and ease of use; dialer and SMS support"

5
Pipedrive
💰 Pricing varies
Simple, user-friendly CRM with strong integrations; popular among lenders and wholesalers

Perfect For

Wholesalers seeking simple UI with solid integrations

⚡ Key Features

  • User-friendly UI
  • Strong integrations
  • Clear pipeline management

Pros

  • Aesthetics and simplicity
  • Excellent integrations

"Loved for its aesthetics, simplicity, and strong integrations"

Buying Guide

Step-by-step guide to finding your perfect CRM

Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.

  1. 1

    Test free trials or demos to gauge fit

  2. 2

    Evaluate built-in dialing and texting capabilities vs. third-party integrations

  3. 3

    Assess integration options and costs for dialing/texting tools

  4. 4

    Consider real estate-specific features and vendor support for scale

FAQ

Common questions answered

Quick answers to common questions digital teams raise when evaluating CRM platforms.

Continue Your CRM Research

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