Best CRM for Small Nonprofit
A concise guide to the best nonprofit CRMs for small organizations in 2025, highlighting Neon One, DonorPerfect, Keela, DonorDock, and Little Green Light. Learn their core strengths, pricing where provided, and key considerations to help you pick a scalable, donor-focused solution.
Ideal Customer Profile
Common Pain Points
- •Customization and feature parity limitations for some platforms
- •Data migration and portability considerations
- •Pricing and contract terms that may not fit very small orgs
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Best for Small Nonprofits
⚡ Key Features
- Easy-to-use interface
- Helpful training resources (videos/webinars)
- Connected product ecosystem
- Affordability
Pros
- ✓Easy to use with a clean interface
- ✓Helpful training resources
- ✓Affordable for small orgs
Cons
- ✗Customization limited
- ✗Many tools not native
"Neon One is easy to use with a clean interface and helpful training resources."
Perfect For
Small to midsize nonprofits
⚡ Key Features
- Donor management
- Affordable pricing
- Excellent customer service
- Easy to learn
Pros
- ✓Solid donor management
- ✓Affordable
- ✓Excellent customer service
- ✓Easy to learn
Cons
- ✗Customization limited
- ✗Reporting not as robust; Constant Contact integration instead of native tools
"DonorPerfect is affordable with excellent customer service and easy learning curve."
Perfect For
Basic Needs
⚡ Key Features
- Affordable pricing
- Fundraising and donor management
- Extensive integrations
- QuickBooks integration
Pros
- ✓Affordable starter tool
- ✓Integrates with QuickBooks
- ✓Extensive integrations
Cons
- ✗Basic features; limited customization
- ✗Data migration can be daunting
"Little Green Light is an affordable starter CRM with QuickBooks integration."
Perfect For
Small nonprofits upgrading from Excel
⚡ Key Features
- Donor management
- Giving pages
- Email and text messaging
- Unlimited contacts
- No contracts
- ActionBoard Kanban board
Pros
- ✓Unlimited contact records
- ✓No contracts
- ✓Weekly training calls
- ✓Kanban-style activity board
Cons
- ✗Automation limited currently
- ✗Some modules require integrations for peer-to-peer/auctions/advocacy
"DonorDock offers unlimited contacts with no contracts and weekly training."
Perfect For
Simplicity
⚡ Key Features
- Donor management
- Fundraising software
- Email marketing
- Donor Pipeline for moves management
- Intuitive UI
Pros
- ✓Intuitive UI
- ✓Donor Pipeline for moves management
- ✓Fundraising capabilities
Cons
- ✗Canada-based; data sovereignty/compliance considerations
- ✗Limited local support
"Keela provides a simple, intuitive donor management experience with a solid donor pipeline."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Assess nonprofit size and growth plans to choose scalable tools
- 2
Look for built-in fundraising, payment processing, and major gift management
- 3
Consider native features vs. partner integrations and data migration needs
- 4
Evaluate pricing and contract terms for small organizations
- 5
Check availability of training resources and customer support
Continue Your CRM Research
Continue exploring to make the best CRM decision