Best CRM for Small Manufacturing Business
A structured listing of CRM options tailored for small manufacturing businesses. Highlights HubSpot CRM, Creatio, Capsule, Freshsales, and Insightly as top manufacturing CRMs with manufacturing-oriented capabilities such as inventory tracking, order tracking, product repositories, and quote management, plus starter pricing. Includes buying guide and FAQs to help prioritise cross-functional selection, integration, and cost baselines.
Ideal Customer Profile
Small to mid-sized manufacturing companies seeking an integrated CRM to improve planning, production scheduling, inventory, orders, and cross-department collaboration.
Common Pain Points
- •Disparate data across sales, production, and inventory.
- •Manual tracking of orders, materials, and batches.
- •Difficulty forecasting demand and production capacity.
- •Inefficient quoting and pricing adjustments.
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Manufacturing businesses seeking integrated CRM to streamline sales, marketing, and supply chain management.
⚡ Key Features
- Sales process automation
- Marketing tools
- Supply chain management improvements
- Centralized customer data
"HubSpot's manufacturing-focused CRM with comprehensive tooling to boost efficiency and productivity."
Perfect For
Manufacturing companies needing no-code automation across CRM and manufacturing workflows.
⚡ Key Features
- No-code automation
- Manufacturing workflow automation
- CRM integration
"Creatio offers one platform to automate manufacturing workflows and CRM with no code."
Perfect For
Manufacturing teams seeking streamlined operations and improved customer relationships.
⚡ Key Features
- Streamlining operations
- Enhancing customer relationships
- Optimizing production processes
"Capsule CRM helps streamline manufacturing operations and production processes."
Perfect For
Manufacturing companies seeking integrated CRM with sales, marketing, and supply chain capabilities.
⚡ Key Features
- Customer relationship management
- Sales process automation
- Marketing
- Supply chain management
"Freshsales offers a comprehensive suite to manage relationships and supply chain in manufacturing."
Perfect For
Manufacturing companies seeking adaptable CRM to boost operational efficiency and product quality.
⚡ Key Features
- Comprehensive toolset
- Operational efficiency
- Product quality
"Insightly is a highly adaptable CRM solution for manufacturing."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Plan for the end in mind: define go-live, user roles, and required assistance.
- 2
Form a cross-functional team to map current workflows, bottlenecks, and data gaps.
- 3
Evaluate ERP/system integration needs and total cost of ownership.
FAQ
Common questions answered
Quick answers to common questions digital teams raise when evaluating CRM platforms.
Continue Your CRM Research
Continue exploring to make the best CRM decision