Best CRM for Retail Stores
Retailers need CRM tools that unify interactions across online and in-store channels, automate communications, and deliver actionable customer insights. This Podium guide highlights top retail CRMs—Salesforce, Podium Webchat, Zoho CRM, HubSpot, and ActiveCampaign—showing how they support personalizing experiences, speeding service, and growing sales with integrated sales, marketing, and customer-service capabilities.
Ideal Customer Profile
Retail businesses of varying sizes seeking an omnichannel CRM that can unify customer interactions, manage reviews and feedback, and scale with growth.
Common Pain Points
- •Managing customer interactions across multiple channels
- •Aggregating reviews and feedback data across touchpoints
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Retail businesses needing a robust, customizable CRM across sales, service, marketing, and commerce
⚡ Key Features
- Sales, service, marketing, and commerce
- Omnichannel support
- 360-degree real-time customer view
- Customization and scalability
Pros
- ✓Robust feature set
- ✓Highly customizable
- ✓Omnichannel capabilities
- ✓Real-time insights and productivity
"Predict customer needs, monitor trends, and accelerate productivity."
Perfect For
Retailers needing to bridge online and in-store experiences and streamline conversations
⚡ Key Features
- Single inbox
- Omnichannel interaction management
- Text-based communications
- Reviews management and feedback analysis
Pros
- ✓Consolidates conversations in one place
- ✓Bridges online and offline experiences
- ✓Integrates with Podium review tools
"A powerhouse for managing interactions and understanding customer behavior specific to retail."
Perfect For
Small to mid-sized retailers seeking an extensible CRM with analytics and multi-product support
⚡ Key Features
- Territory management
- Advanced CRM analytics
- Multi-product support
- Wide app ecosystem
Pros
- ✓Strong analytics
- ✓Flexible and scalable
- ✓Good for multi-line retail
"Quality service and features like territory management and analytics."
Perfect For
Retailers seeking a scalable, easy-to-use CRM with strong integrations and a free option
⚡ Key Features
- All-in-one platform
- Free CRM
- Marketing, sales, service integration
- Scalability and customization
Pros
- ✓User-friendly free option
- ✓Seamless data synchronization
- ✓Strong integrations
"All-in-one capabilities and a free starter CRM make it a top pick for retailers of all sizes."
Perfect For
Retailers looking to automate customer experiences and drive repeat business
⚡ Key Features
- Email marketing
- Marketing automation
- CRM automation
- Pipeline management
Pros
- ✓Sophisticated automation
- ✓Integrates marketing and CRM processes
- ✓Strong for growing retailers
"Offers automated features and robust CRM that streamline retailer workflows."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Prioritize omnichannel capabilities and a single inbox to unify customer interactions.
- 2
Consider integrations with existing tools (Podium, G Suite, marketplace apps) and scalability for growth.
Continue Your CRM Research
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