Best CRM for Restaurants
Curated overview of the top restaurant CRM software for 2025, comparing reservation, guest relationship, and marketing features across BIGContacts, OpenTable, HubSpot, Eat App, and EngageBay.
Ideal Customer Profile
Restaurant owners and managers seeking to streamline reservations, loyalty programs, guest communications, and back-of-house operations with an integrated CRM.
Common Pain Points
- •Managing reservations and no-shows
- •Personalizing guest experiences and loyalty programs
- •Integrating CRM with POS, email marketing, and analytics tools
- •Scaling CRM for small to mid-sized restaurants
- •Evaluating value, pricing, and ease of use across multiple tools
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
CRM & Email Marketing for SMBs and Startups
⚡ Key Features
- Advanced email marketing features that help nurture leads and boost conversion rates
- Customizable fields and tags for better contact organization
- Easy integration with web forms to collect and manage lead information efficiently
- Automated email campaigns that adjust based on where the contact is in the sales process
- Mobile-friendly CRM for easy access on the go.
Pros
- ✓Advanced email marketing features that help nurture leads and boost conversion rates
- ✓Customizable fields and tags for better contact organization
- ✓Easy integration with web forms to collect and manage lead information efficiently
- ✓Automated email campaigns that adjust based on where the contact is in the sales process
- ✓Mobile-friendly CRM for easy access on the go.
Cons
- ✗The dark user interface option is not available
- ✗No downloadable or on-premise version.
"Integration with Google Workspace and Zapier facilitates seamless coordination between front-of-house and back-of-house operations; reporting and analytics provide valuable insights."
Perfect For
Guest Relationship Management
⚡ Key Features
- Easy-to-use reservation system with guest profiles.
- Integration with POS systems for detailed guest spending tracking.
- Post-dinner and event surveys to gather valuable guest feedback.
- Integrated inventory tracking for efficient stock management.
Pros
- ✓Easy-to-use reservation system with guest profiles.
- ✓Integration with POS systems for detailed guest spending tracking.
- ✓Post-dinner and event surveys to gather valuable guest feedback.
- ✓Integrated inventory tracking for efficient stock management.
Cons
- ✗Third-party advertising can recommend competitors if your restaurant is full.
- ✗Frequent glitches in the mobile app can disrupt usage.
"Seamless reservation system with guest profiles that personalize visits and reduce no-shows; analytics provide insights into peak times and guest preferences."
Perfect For
Centralizing Sales, Marketing, and Support Operations
⚡ Key Features
- Deal tracking and lead lifecycle management features
- Easy integration with other HubSpot tools (Marketing Hub, Sales Hub)
- Custom fields to collect unlimited responses
- Real-time analytics to get instant insights and make data-driven decisions
Pros
- ✓Deal tracking and lead lifecycle management features
- ✓Easy integration with other HubSpot tools to create targeted campaigns
- ✓Custom fields to collect unlimited responses
- ✓Real-time analytics to get instant insights and make data-driven decisions
Cons
- ✗Setup can be complex and time-consuming
- ✗It doesn’t offer extensive reporting features or A/B testing options
"Powerful contact management and email marketing with strong integrations, though setup can be complex."
Perfect For
Reservation & Table Management
⚡ Key Features
- Automatic online reservation capturing, reducing no-shows, and maximizing table occupancy
- Reservation link addition on the website and social media for seamless booking
- Allergen Tracking feature to ensure customer safety
- Table Management feature to maximize occupancy and improve the customer experience
Pros
- ✓Automatic online reservation capturing, reducing no-shows, and maximizing table occupancy
- ✓Reservation link addition on the website and social media for seamless booking
- ✓Allergen Tracking feature to ensure customer safety
- ✓Table Management feature to maximize occupancy and improve the customer experience
Cons
- ✗Unable to track which channels the reservations are coming from
- ✗Some users report slow response times from customer support
"Seamless online reservations with strong integrations to POS and Google Calendar; however, customization may be limited."
Perfect For
targeted marketing and workflow automation
⚡ Key Features
- User-friendly email marketing platform with autoresponders, broadcasts, and sequences
- Contact Management to segment & manage contacts
- Includes helpdesk and live chat features
- Detailed analytics and reports for marketing and sales performance
Pros
- ✓All-in-one platform for sales, marketing, and automation
- ✓Powerful email marketing capabilities with automation features
- ✓Contact segmentation for personalized campaigns
- ✓Includes helpdesk and live chat for support
Cons
- ✗Email templates are not very user-friendly to edit
- ✗Mobile app may have occasional glitches and performance issues
"All-in-one platform for sales, marketing, and automation with strong collaboration features; some UX and mobile issues."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Prioritize reservation management and guest profiles
- 2
Check POS integration and calendar sync
- 3
Compare pricing, ease of use, onboarding, and vendor support
FAQ
Common questions answered
Quick answers to common questions digital teams raise when evaluating CRM platforms.
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