Best CRM for Photographers

Best CRM for Photographers

An honest guide to the best CRM systems tailored for photographers, focusing on client management, automation, and streamlined workflows. Compare top picks like 17hats, Dubsado, HoneyBook, Picsello, and Táve, with notes on integration with tools photographers use (Lightroom, Showit, QuickBooks), ease of use, pricing considerations, and what to look for when selecting a CRM for a photography business.

Ideal Customer Profile

Professional photographers and photography businesses seeking centralized client management, automation, and scalable workflows.

Common Pain Points

  • Disorganized client data and scattered communications
  • Manual repetitive tasks and follow-ups
  • Finding a CRM that integrates with Lightroom, QuickBooks, Showit
  • Balancing features with cost
  • Learning curve and quality of support
5
Top CRMs
100%
Vetted
Free
Options
2025
Updated

Top CRM Picks

5 expert-vetted recommendations

Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.

Top 1
1
17hats
Comprehensive CRM for photographers with lead capture, automation, and multi-brand management

Perfect For

Photographers seeking an all-in-one CRM; supports multiple brands; Showit integration

⚡ Key Features

  • Lead capture
  • Automated workflows
  • Lightroom & QuickBooks integrations
  • Multi-brand management
  • Showit lead integration

Pros

  • All-in-one solution for photographers
  • Works with multiple brands under one account
  • Solid automation features

"Strong multi-brand support and Showit lead integration; reliable for photographers managing multiple brands."

Top 2
2
Dubsado
Highly customizable CRM for photographers with automated client communications

Perfect For

Photographers seeking customization and polished client portals

⚡ Key Features

  • Customizable client communications
  • Automation of tasks
  • Aesthetic client portal

Pros

  • Highly customizable
  • Good for weddings/portraits/landscapes
  • Flexible client portals

"Popular for customization and attractive client portal."

Top 3
3
HoneyBook
User friendly CRM with contracts, invoicing, and embedded client bookings

Perfect For

Creative entrepreneurs like photographers seeking ease of use

⚡ Key Features

  • Contract management
  • Invoicing
  • Client booking with embedded forms

Pros

  • User friendly interface
  • All-in-one for contracts, invoicing, and bookings
  • Strong for photographers and creatives

"Photographers love its user friendly interface and integrated tools."

4
Picsello
💰 30% off first year
Flat price CRM with client booking, galleries, and coaching support

Perfect For

Photographers wanting predictable pricing and built in client scheduling

⚡ Key Features

  • Client Booking Scheduler
  • Galleries
  • Flat pricing with unlimited storage
  • Coaching/industry guidance
  • Mobile-friendly

Pros

  • Flat pricing (no tiered pricing)
  • Unlimited storage
  • Mobile-friendly
  • Coaching support

"Described as a game changer for photographer businesses with strong support."

5
Táve
Comprehensive studio management with lead management and automated workflows

Perfect For

Busy photographers, videographers, wedding pros needing end to end automation

⚡ Key Features

  • Lead management
  • Automated workflows
  • Client management

Pros

  • Feature rich and efficient for workflows
  • Strong lead management

Cons

  • Not the cheapest

"Efficient, feature rich but pricier than some alternatives."

Buying Guide

Step-by-step guide to finding your perfect CRM

Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.

  1. 1

    Prioritize features that directly impact a photography business: contact management, lead gen, email automation, and analytics

  2. 2

    Check integrations with tools like Lightroom, QuickBooks, and Showit

  3. 3

    Assess pricing and mobile accessibility; ensure scalability for your client base

  4. 4

    Consider ease of use and quality of customer support

  5. 5

    Test key workflows such as lead capture, proposals, contracts, and invoicing in a trial

FAQ

Common questions answered

Quick answers to common questions digital teams raise when evaluating CRM platforms.

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