Best CRM for Nonprofits
A buyer's guide listing the top nonprofit CRMs for 2025, comparing features, pros/cons, and buying considerations to help nonprofits select a platform that centralizes donor data, automates fundraising, and scales with growth.
Ideal Customer Profile
Nonprofits of varying sizes seeking donor management, fundraising automation, and CRM capabilities.
Common Pain Points
- •Finding the right nonprofit CRM among many options
- •Distinguishing sales-speak from real functionality
- •Migrating data from spreadsheets and siloed sources
- •Balancing feature sets with budget and complexity
- •Ensuring integration with existing tools
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Growing nonprofits or monthly giving programs
⚡ Key Features
- Secure payment processing
- Custom donation forms
- Email marketing
- Event management
- Peer-to-peer campaigns
- Major gift management
- Volunteer tools
- Sustainer management
- Robust reporting and analytics
Pros
- ✓Native all-in-one platform with real-time data
- ✓Built-in SustainerIQ for monthly giving
- ✓Money-back guarantee
"Money-back guarantee and claims to pay for itself."
Perfect For
Huge Databases
⚡ Key Features
- Comprehensive CRM with high-level tracking
- Analysis and pipeline movement
- Large-scale data handling
- Global customer base
Pros
- ✓Can house massive amounts of data
- ✓Established vendor with extensive capabilities
Cons
- ✗Not a unified system; potential data silos
"If taming an enormous database is your primary concern, take a look at Blackbaud."
Perfect For
Small to midsize nonprofits
⚡ Key Features
- Donor management
- Affordable pricing
- Ease of use
- Strong customer service
- Basic reporting
Pros
- ✓Affordable; easy to learn; strong customer service
- ✓Solid donor management functionality
Cons
- ✗Customization is limited
- ✗Reporting isn’t as robust
- ✗Integrated with Constant Contact rather than native tools
"One of the most affordable solutions and is known for excellent customer service."
Perfect For
Nonprofits seeking native functionality with ongoing evolution
⚡ Key Features
- A/B email testing
- Workflows
- Recommendations for best calls to make
- Responsive Fundraising methodology
Pros
- ✓Continual evolution; strong focus on nonprofit needs
- ✓Native functionality complemented by partner network
Cons
- ✗All-in-one name relies on a large network of partners; not all features are native
"Virtuous is a solid choice if native functionality isn’t something you want."
Perfect For
Small to mid-sized nonprofits
⚡ Key Features
- User-friendly interface
- Donor management
- Customer service
- Out-of-the-box reports
Pros
- ✓Delightful UI; easy for less tech-savvy staff
- ✓Good customer service
Cons
- ✗Limited functionality; lacks robust events, major gifts modules; limited out-of-the-box reports; hard integration with other platforms
"Bloomerang is delightful software, but it’s a little limited in what it offers."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Define goals and priorities aligned with your mission.
- 2
Assess your org size, data volume, and resources.
- 3
Identify initiatives like email automation, peer-to-peer fundraising, or advocacy.
- 4
Plan data migration scope and budget before selecting a platform.
FAQ
Common questions answered
Quick answers to common questions digital teams raise when evaluating CRM platforms.
Continue Your CRM Research
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