Best CRM for Msp

Best CRM for Msp

A 2024 guide to the best CRM software for MSPs, outlining essential features, top picks, pricing, and buying guidance.

Ideal Customer Profile

MSP owners and IT service providers seeking a scalable, integrated CRM with automation and robust reporting.

Common Pain Points

  • Managing client relationships across sales, service, and billing
  • Automation of repetitive tasks and ticketing
  • Seamless tool integrations and API access
  • Smooth onboarding and ongoing support
  • Actionable metrics and reporting for growth
5
Top CRMs
100%
Vetted
Free
Options
2025
Updated

Top CRM Picks

5 expert-vetted recommendations

Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.

Top 1
1
HubSpot CRM
💰 Free tier; paid plans from $50/month
Best Overall

Perfect For

MSPs needing a highly customizable, all-in-one CRM with strong marketing and sales features

⚡ Key Features

  • Customization
  • Conversation intelligence
  • Email tracking
  • Analytics
  • Integrations
  • Deal tracking
  • Pipeline management
  • Reporting dashboard

"G2 rating: 4.4/5"

Top 2
2
Salesforce
💰 From $25/user/month
Best for Scalability

Perfect For

MSPs planning rapid growth needing robust automation, AI-driven analytics, and extensive app ecosystem

⚡ Key Features

  • Customizable workflows
  • Automation tools
  • AI-driven analytics
  • Dashboards
  • Third-party integrations
  • Extensive app ecosystem

"G2 rating: 4.3/5"

Top 3
3
Zoho CRM
💰 Free for up to 3 users; paid plans from $12/user/month
Best on a Budget

Perfect For

MSPs seeking affordable yet powerful CRM with broad suite of tools

⚡ Key Features

  • Lead management
  • Sales automation
  • Analytics
  • Mobile app
  • Extensive suite of business apps

"G2 rating: 4.1/5"

4
ActiveCampaign
💰 Plans start at $9/month (Lite)
Best for Small MSPs

Perfect For

Small MSPs needing integrated email marketing, automation, and CRM

⚡ Key Features

  • Email marketing tools
  • Automation workflows
  • CRM
  • Advanced segmentation
  • Personalization

"G2 rating: 4.5/5"

5
Pipedrive
💰 Plans start at $15/user/month
Best for Outbound Sales-Focused MSPs

Perfect For

MSPs prioritizing outbound sales with visual pipelines and AI support

⚡ Key Features

  • Visual sales pipeline
  • Robust reporting
  • Website chatbots
  • Sales automation
  • Integrations

"G2 rating: 4.3/5"

Buying Guide

Step-by-step guide to finding your perfect CRM

Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.

  1. 1

    Evaluate Your Needs and prioritize features

  2. 2

    Research & Compare MSP-specific CRM options

  3. 3

    Take advantage of free trials and demos

  4. 4

    Ensure smooth implementation and ongoing support

  5. 5

    Look for strong security and data protection

Continue Your CRM Research

Continue exploring to make the best CRM decision