Best CRM for Manufacturing Business
WebFX's guide spotlights Nutshell, Zoho, Zendesk Sell, Thryv, and Insightly as the top manufacturing CRMs for 2025, detailing pricing, core features, and benefits—helping manufacturers improve relationships, streamline sales, nurture leads, personalize experiences, and stay competitive.
Ideal Customer Profile
Manufacturing companies seeking to manage customer relationships, streamline multi-team sales processes, and grow revenue with an integrated CRM tailored to manufacturing needs.
Common Pain Points
- •Disorganized customer data and fragmented communication across teams
- •Difficulty tracking leads and opportunities across departments
- •Inconsistent lead nurturing and slow sales cycles
- •Lack of personalized, timely marketing to prospects
- •Difficulty measuring ROI and staying competitive
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Manufacturing businesses looking to grow sales and streamline CRM processes
⚡ Key Features
- Contact management
- Team collaboration on sales and deals
- Analytics and reporting
- Email marketing
- Sales automation
- Web form implementation and collection
"Nutshell highlighted as the best CRM for manufacturing"
Perfect For
Flexible, scalable CRM for manufacturing with broad feature set
⚡ Key Features
- Marketing automation
- Team collaboration
- Process management
- Sales enablement
- Performance management
"Zoho is featured as a strong manufacturing CRM option with broad capabilities"
Perfect For
CRM focused on increasing product sales with end-to-end customer view
⚡ Key Features
- Reporting and analytics
- Full customer journey view
- Lead management
- Third-party integrations
"Zendesk Sell offers a robust journey view and integrations for manufacturing sales"
Perfect For
Manufacturing businesses seeking an all-in-one dashboard for core tasks
⚡ Key Features
- Payments
- Marketing
- Scheduling
- Invoicing
- Customer reviews
- Social media
"Thryv provides a centralized platform with essential manufacturing workflow tools"
Perfect For
Manufacturing companies focusing on strong client relationships and project workflows
⚡ Key Features
- Sales pipeline management
- Lead management
- Sales lead tracking and opportunity management
- Business workflow and process automation
- Project and task management
"Insightly enables relationship-building and workflow automation for manufacturing teams"
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Consider pricing and scalability for manufacturing workflows
- 2
Look for features that support ROI tracking and integration (e.g., Nutshell with RevenueCloudFX)
Continue Your CRM Research
Continue exploring to make the best CRM decision