Best CRM for Insurance Brokers

Best CRM for Insurance Brokers

Overview of top CRM options for insurance brokers, based on Forbes Advisor and PC Magazine rankings. It highlights HubSpot, Salesforce, Pipedrive, Monday.com, and HoneyBook as high-scoring choices (9.7+/10) with pricing and use-case notes to help brokers select a solution that fits their client-management and workflow needs.

Ideal Customer Profile

Insurance brokers and agencies seeking to improve client management, lead tracking, and sales automation.

Common Pain Points

  • Finding the right CRM for insurance-focused workflows
  • Managing contacts, interactions, and pipelines
  • Integrations with existing systems
  • Budget and feature overkill concerns
5
Top CRMs
100%
Vetted
Free
Options
2025
Updated

Top CRM Picks

5 expert-vetted recommendations

Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.

Top 1
1
HubSpot
💰 Plans start at $0/mo; 14-day free trial
Free- and scalable CRM for growing teams.

Perfect For

Growing companies seeking an accessible, scalable CRM.

⚡ Key Features

  • Contact management
  • Tracking customer interactions
  • Lead and pipeline management

Pros

  • Free entry-level plan
  • Good for growing companies

"Forbes Advisor rated HubSpot highly (9.7+/10); PC Magazine noted HubSpot as easiest to use."

Top 2
2
Salesforce
💰 30-day free trial
Best overall; strong integration and automation.

Perfect For

Organizations needing deep integrations and automated workflows.

⚡ Key Features

  • Easy integration with existing systems
  • Automated workflows

Pros

  • Excellent integration capabilities
  • Powerful automation

"Forbes Advisor highlighted Salesforce among top CRM options; PC Magazine listed Salesforce as best overall."

Top 3
3
Pipedrive
💰 Plans start at $14.90 per user/month; 14-day free trial
Pipeline management-focused CRM.

Perfect For

Deal-oriented sales teams.

⚡ Key Features

  • Pipeline management

Pros

  • Strong pipeline management
  • Clear deal flow

"PC Magazine named Pipedrive best for deal-oriented sales teams; Forbes noted high marks."

4
Monday.com
💰 Plans start at $8 per user/month; 14-day free trial
Flexible work OS with CRM capabilities; easy integration.

Perfect For

Teams needing plan-based collaboration with CRM.

⚡ Key Features

  • Seamless integration

Pros

  • Excellent integration options
  • User-friendly interface

"Forbes Advisor placed Monday.com among top-ranked CRMs; PC Magazine included it in the list."

5
HoneyBook
💰 Plans start at $16 per user/month; 7-day free trial
CRM with contracts, invoices, and payment tools.

Perfect For

Small businesses needing invoicing and contract features.

⚡ Key Features

  • Contracts
  • Invoices
  • Payment tools

Pros

  • Contract and invoicing features built-in
  • Payment tooling

"Forbes Advisor highlighted HoneyBook among top-rated CRMs; listed alongside others with high scores."

Buying Guide

Step-by-step guide to finding your perfect CRM

Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.

  1. 1

    Determine essential features and use cases for insurance brokers.

  2. 2

    Consider integrations with existing systems.

  3. 3

    Assess budget and learning curve; avoid paying for unused features.

  4. 4

    Check user reviews and real-world experiences.

Continue Your CRM Research

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