Best CRM for Hotels
Hotel CRMs consolidate guest data, enable segmentation, personalized marketing, and automation to improve guest experience, loyalty, and direct bookings. This guide covers hotel CRM basics, why hotels need them, and top providers for 2025, including Cendyn, Dailypoint, Revinate, Salesforce, and Mailchimp, plus key features and buying considerations.
Ideal Customer Profile
Hotels looking to centralize guest data, personalize guest experiences, increase direct bookings, and improve marketing efficiency.
Common Pain Points
- •Fragmented guest data across systems
- •Difficulty personalizing communications at scale
- •Reliance on third-party channels and OTAs
- •Manual, repetitive admin tasks draining staff time
- •Lack of data-driven insights for decision making
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Hotels needing enterprise-grade marketing automation and guest lifecycle management
⚡ Key Features
- data consolidation
- audience segmentation
- marketing automation
- guest analytics
- KPI tracking
"Boosts efficiency, personalization, and guest lifetime value."
Perfect For
Hotels seeking centralized guest profiles and highly personalized experiences
⚡ Key Features
- data from PMS, POS, website, newsletters
- rich guest profiles
- personalized experiences
"Enables stronger relationships through richer guest profiles."
Perfect For
Hotels focused on email campaigns, lead nurturing, and automated engagement
⚡ Key Features
- CRM
- email marketing
- automation
- engagement features
"Streamlines marketing with integrated email automation."
Perfect For
Hotels needing integrated sales/marketing automation with PMS data
⚡ Key Features
- two-way PMS integration
- sales & marketing automation
- unified guest view
"Unlocks full potential of guest data across the organization."
Perfect For
Hotels prioritizing guest engagement, feedback, and reputation
⚡ Key Features
- CRM + email marketing
- guest surveys
- reputation management
"Designed specifically for hospitality to deepen guest relationships."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Choose a CRM that centralizes guest data from PMS and other sources.
- 2
Prioritize features like segmentation, automation, reporting, and PMS integrations; verify open integrations with your PMS.
FAQ
Common questions answered
Quick answers to common questions digital teams raise when evaluating CRM platforms.
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