Best CRM for Higher Education

Best CRM for Higher Education

A guide to CRM software for higher education, outlining how CRMs support enrollment, student engagement, and alumni relations. It compares popular platforms (Element451, Slate, TargetX, Salesforce Education Cloud, Zendesk, etc.), highlights use cases, benefits, and buying considerations like data integration, security, and cost.

Ideal Customer Profile

Higher education institutions (colleges and universities) evaluating CRM software for admissions, enrollment, student engagement, retention, and alumni relations.

Common Pain Points

  • Data silos across departments
  • Manual processes and repetitive tasks
  • Inefficient or inconsistent student communications
  • Limited visibility into student lifecycle and outcomes
  • Security, privacy, and FERPA compliance concerns
  • Integration and maintenance costs
5
Top CRMs
100%
Vetted
Free
Options
2025
Updated

Top CRM Picks

5 expert-vetted recommendations

Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.

Top 1
1
Element451
AI-powered digital teammates for higher ed that engage, personalize outreach, and execute enrollment strategies.

Perfect For

Institutions seeking AI-enabled engagement and end-to-end enrollment workflows.

⚡ Key Features

  • Bolt Agents (AI-powered digital teammates)
  • Engagement and follow-up automation
  • Personalized outreach across the student journey
  • Enrollment strategy execution from inquiry to retention

"AI agents deliver results while staff stay in control."

Top 2
2
Slate CRM
💰 Starts at $30k annually; typical around $50k
CRM platform built for admissions and enrollment professionals.

Perfect For

Admissions and enrollment teams at colleges and universities.

⚡ Key Features

  • Document management
  • In-depth communication tools
  • Video integrations
  • Payment features
  • Security options

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Top 3
3
TargetX
💰 Pricing not publicly available; request a product demo
Full-scale CRM solution for the entire student lifecycle.

Perfect For

Higher education institutions managing enrollment, retention, and student success.

⚡ Key Features

  • Enrollment Suite
  • Retention Suite
  • Integration with Salesforce
  • Analytics and insights

""

4
Salesforce Education Cloud
CRM platform to drive institutional and student success with Education Data Architecture.

Perfect For

Schools seeking digital transformation and a connected, mobile, cloud-based platform.

⚡ Key Features

  • Education Data Architecture (EDA)
  • Mobile and cloud-based platform
  • Digital transformation capabilities
  • Lifecycle connectivity across students for life

""

5
Zendesk for Education
💰 Free trial
Support-focused CRM to simplify operations and keep open communication.

Perfect For

Schools needing unified support channels across email, chat, phone, and social.

⚡ Key Features

  • Email, chat, phone, social channels
  • User-friendly and quick to implement
  • Customer service-focused CRM for education

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Buying Guide

Step-by-step guide to finding your perfect CRM

Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.

  1. 1

    Seek solutions that integrate with your existing SIS and campus systems.

  2. 2

    Prioritize data privacy and FERPA compliance.

  3. 3

    Request demos with stakeholders from admissions, IT, and student services.

  4. 4

    Evaluate total cost of ownership, including licenses, training, and support.

Continue Your CRM Research

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