Best CRM for Healthcare
The Definitive Healthcare resource surveys the most common healthcare CRMs by total installations using HospitalView data as of May 2025. It highlights the top players, led by Epic's Cheers (428 installs, 22.4% share) and Salesforce Essentials (363 installs, 19.0%), with Microsoft Dynamics 365, Cisco Unified CCE, and WebMD Ignite rounding out the top five. The piece explains CRM types, essential features, and why CRMs matter in healthcare for patient engagement and care coordination.
Ideal Customer Profile
Hospitals and healthcare systems seeking to implement or optimize CRM software to manage patient relationships, engagements, and care coordination across departments.
Common Pain Points
- •Disparate data sources across patient interactions (demographics, visits, referrals, billing)
- •Fragmented patient communications and engagement
- •Limited visibility into patient history and outcomes
- •Inefficient referral tracking and care coordination
- •Manual, siloed processes hinder scalable patient outreach
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
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Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Assess CRM integrations with EHR and hospital systems to ensure data interoperability.
- 2
Prioritize patient engagement features like portals, scheduling, and reminders, plus robust analytics.
- 3
Evaluate scalability, security, and governance to protect PHI and support growth.
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