Best CRM for Health Insurance Agents

Best CRM for Health Insurance Agents

This guide analyzes CRM options suited for health insurance agents, highlighting top picks from Forbes Advisor (HubSpot, Salesforce, Pipedrive, Monday.com, HoneyBook) and additional insurer-focused platforms. It emphasizes evaluating integration, client management, and communications, plus trial availability and pricing to match your agency needs.

Ideal Customer Profile

Insurance brokers/agencies seeking a CRM to manage client records, interactions, and workflow efficiently.

Common Pain Points

  • Streamlining client management and communications
  • Integrating CRM with existing quoting, underwriting, and billing tools
  • Controlling CRM costs while ensuring feature relevance
  • Learning curve and user adoption across roles
  • Ensuring data security and compliance for health insurance clients
5
Top CRMs
100%
Vetted
Free
Options
2025
Updated

Top CRM Picks

5 expert-vetted recommendations

Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.

Top 1
1
HubSpot
💰 Plans start at $0/month; 14-day free trial
14-day free trial; plans start at $0/mo; great for growing companies

Perfect For

Growing companies

Pros

  • Free starting plan; scalable as you grow

"HubSpot offers a free starter option with scalable plans, making it suitable for growing health insurance teams."

Top 2
2
Salesforce
💰 30-day free trial; pricing varies by plan
Easy integration with existing systems; automated workflows; 30-day free trial

Perfect For

Organizations needing easy integration and automation

Pros

  • Strong integration capabilities; robust automation

"Salesforce provides broad integration and automation options with a trial period to evaluate fit."

Top 3
3
Pipedrive
💰 From $14.90 per user/month; 14-day trial
Plans start at $14.90 per user/month; 14-day trial; pipeline management

Perfect For

Deal-oriented sales teams

⚡ Key Features

  • Pipeline management

Pros

  • Excellent pipeline management; user-friendly

"Pipedrive focuses on pipeline-driven selling, which suits insurance teams focused on deal progression."

4
Monday.com
💰 From $8 per user/month; 14-day trial
Plans start at $8 per user/month; 14-day trial; seamless integration

Perfect For

Teams needing seamless integration and flexible workflows

⚡ Key Features

  • Seamless integration

Pros

  • Affordable starter plans; strong integration capabilities

"Monday.com provides affordable, integration-friendly CRM options for collaborative teams."

5
HoneyBook
💰 From $16 per user/month; 7-day trial
Plans start at $16 per user/month; 7-day free trial; includes contracts, invoices, and payment tools

Perfect For

Service-based businesses needing contracts, invoicing, and payments

⚡ Key Features

  • Contracts
  • Invoices
  • Payments

Pros

  • Bundled contracts, invoicing, and payments

"HoneyBook bundles essential billing workflows with client relationship tools for service-based practices."

Buying Guide

Step-by-step guide to finding your perfect CRM

Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.

  1. 1

    Define your primary workflows (lead capture, client onboarding, renewals)

  2. 2

    Check integration with existing tools (quoting, underwriting, billing)

  3. 3

    Prefer trial periods to assess user adoption

  4. 4

    Balance required features against total cost of ownership

FAQ

Common questions answered

Quick answers to common questions digital teams raise when evaluating CRM platforms.

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