Best CRM for Gyms
An overview of the top CRMs for gyms, detailing how tailored platforms streamline memberships, scheduling, payments, marketing, and member engagement. The guide profiles eight options—Zoho, HubSpot, Mindbody, Glofox, TeamUp, ZenPlanner, PushPress, and Virtuagym—and highlights features like scheduling, payments, analytics, and marketing automation. It weighs pros and cons, compares pricing, and offers buying guidance to help gym owners choose the best fit for growth and retention.
Ideal Customer Profile
Gym owners and operators (including boutique studios and multi-location chains) seeking an all-in-one CRM to manage memberships, scheduling, payments, marketing, and member engagement.
Common Pain Points
- •Managing memberships and renewals
- •Scheduling classes without double bookings
- •Processing payments and invoicing
- •Personalizing member communication at scale
- •Marketing automation and retention insights
- •Reporting for growth and performance across locations
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Boutique studios and gyms needing appointment scheduling, payments, and analytics.
⚡ Key Features
- Appointment and Class Scheduling
- Payment Processing
- Marketing Automation
- Reporting and Analytics
Pros
- ✓User-friendly interface
- ✓Mobile app access enhances engagement
- ✓Comprehensive marketing and reporting tools
Cons
- ✗High cost, starting at $129 per month per location per user
- ✗Maybe cost-prohibitive for smaller gyms or solo practitioners
"Powerful all-in-one with strong marketing and reporting, but can be pricey for smaller gyms."
Perfect For
Boutique fitness studios and gyms
⚡ Key Features
- Class Scheduling and Booking
- Payment Processing and Membership Management
- Branded Mobile App
- Advanced Marketing Tools
- Integration with Wearable Technology
- Extensive Reporting Dashboards
- Franchise Management
Pros
- ✓Modern, user-friendly interface
- ✓Competitive and transparent pricing
- ✓Seamless integrations
Cons
- ✗Limited customization options
- ✗Maybe cost-prohibitive for smaller gyms
- ✗Some users report bugs and errors
"Great for boutique studios and multi-location franchises needing branded experiences."
Perfect For
Fitness businesses needing membership management, scheduling, and marketing automation.
⚡ Key Features
- Membership Management
- Class Scheduling
- Payment Processing
- Attendance Tracking
- Marketing Automation
- Fitness Tracking
- Reporting
Pros
- ✓Comprehensive suite of tools
- ✓Targets specific needs of fitness businesses
- ✓Enhances member engagement and retention
Cons
- ✗Higher complexity may require more training
- ✗Pricing can be steep for smaller gyms
- ✗Costs increase with more users
"A robust, fitness-focused platform with broad capabilities, though steeper learning curve."
Perfect For
Small to medium-sized gyms
⚡ Key Features
- Membership Management
- Class Scheduling
- Billing and Invoicing
- Attendance Tracking
- Digital Waivers
- Integration Capabilities
- Mobile Accessibility
Pros
- ✓User-friendly interface
- ✓Automates routine admin tasks
- ✓Extensive third-party integrations
Cons
- ✗Pricing may escalate with added features
- ✗Initial setup may require some technical know-how
- ✗Limited customization for larger gyms
"Efficient, automated management ideal for growing gyms, with a solid integrations ecosystem."
Perfect For
Gyms, fitness studios, and personal trainers seeking integrated management, payments, and tracking
⚡ Key Features
- Member Management
- Class Scheduling
- Exercise and Nutrition Tracking
- Payment Processing
- Marketing and Communication Tools
- Reporting and Analytics
Pros
- ✓Comprehensive management and tracking tools
- ✓Integrated payment and marketing solutions
- ✓Extensive data analytics
Cons
- ✗Custom pricing may be unclear without consultation
- ✗Setup and training may require significant resources
"Strong all-in-one platform with fitness-specific tracking and analytics, but pricing clarity varies."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Choose a solution tailored to fitness: membership, scheduling, payments, and marketing.
- 2
Consider scalability and multi-location needs, including pricing models and user limits.
Continue Your CRM Research
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