Best CRM for Freight Brokers
An overview of leading CRM and broker tools for freight brokers in 2025, highlighting broker-centric options like Truckstop Load Board for Brokers and standard CRMs (HubSpot, Salesforce) along with integrated accounting and TMS options (Zoho Books, AXON) to streamline loads, carriers, and invoicing.
Ideal Customer Profile
Freight brokers and brokerages looking to manage carrier networks, streamline CRM processes, and integrate TMS and load boards.
Common Pain Points
- •Need to automate repetitive tasks and reduce admin time.
- •Managing carrier relationships and vetting can be error-prone.
- •Invoicing and payments workflows need efficiency.
- •Lack of broker-specific functionality in generic CRMs.
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Integrated portfolio of freight broker solutions with load board integration
⚡ Key Features
- Truck/lane searching
- Predictive carrier sourcing
- Load management
- Carrier vetting with Risk Factors
- Carrier onboarding
- Carrier compliance monitoring
- Real-time updates
- Payment processing
- Supports dual authority brokers
""
Perfect For
CRM for growing businesses; starter choice; free plan
⚡ Key Features
- Build customer database
- Track leads
- Email tracking and engagement
- Email templates and scheduling
- Document sharing
- Meeting scheduling
- Sales quotes
Pros
- ✓Free entry-level plan
- ✓Scales with business growth
Cons
- ✗Limited broker-specific functionality
""
Perfect For
CRM for brokers needing scalable, integrated systems
⚡ Key Features
- Manage quotes and pricing
- Manage carriers and routing
- Automate processes
- Streamline workflows
- Integrate data from any system
- Proactive tracking updates
- Targeted marketing functions
""
Perfect For
CRM and accounting integration for brokers
⚡ Key Features
- Organize and manage contact information
- Automate workflow for communication
- Automated forecasting tools
- Generate and track invoices
- Maintain communication across sources
- Analyze trends with dashboards
- Easily customizable
""
Perfect For
Freight broker TMS
⚡ Key Features
- Manage carriers, shippers, and consignees
- Accounting, payroll, and web application integration
- Load tracking software and real-time updates
- Broker accounting applications
- Customizable order history
- Visual dispatching
- Fleet management
Cons
- ✗Does not include load board functions
""
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Prioritize load board integration and carrier management features.
- 2
Evaluate total cost of ownership and scalability to match growth.
Continue Your CRM Research
Continue exploring to make the best CRM decision