Best CRM for Event Planners
A guide to the top CRMs for event planners and coordinators, highlighting centralized client and vendor databases, attendee engagement, ROI visibility, lead management, automation, and end-to-end event planning across a mix of purpose-built and general CRM platforms.
Ideal Customer Profile
Event planners and coordinators (freelancers to firms) who manage client and vendor relationships, registrations, and event logistics and need centralized data, automation, and analytics.
Common Pain Points
- •Event planners face chaos and scattered data across clients, vendors, and registrations.
- •Manual tasks and fragmented tools slow planning and execution.
- •Difficulty tracking ROI, attendee engagement, and lead conversion.
- •Managing vendors, schedules, and registrations across multiple events can be complex.
- •Need for automation and scalable solutions for growing event programs.
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Organizations needing end-to-end event planning with integrated ticketing and analytics
⚡ Key Features
- Free option
- Price starts at $99 per month
- Built-in ticketing
- Detailed reporting and analytics
- Exhibition management tools
- Automation
- Zoom integration
Pros
- ✓Centralized data for events, speakers, sponsors
- ✓Strong automation and integrations
- ✓End-to-end planning tools
Cons
- ✗May be overkill for very small teams
- ✗Pricing may scale with features
"End-to-end event planning and analytics with solid automation and ticketing."
Perfect For
Coordinators needing comprehensive event and attendee management with analytics
⚡ Key Features
- Free option? No (trial available)
- Price: Custom quote, subscription
- Event planning and management tools
- Client and vendor management
- Single-platform event management
- Detailed analytics
Pros
- ✓Comprehensive platform for lifecycle of events
- ✓Strong vendor and attendee management
- ✓Robust analytics
Cons
- ✗Can be complex to implement
- ✗Pricing is quote-based
"A scalable platform ideal for complex events with deep analytics."
Perfect For
Planners needing virtual/hybrid support with attendee engagement tools
⚡ Key Features
- Free option? No
- Price: Starting at $3,500 for a single user
- Virtual space and networking
- Registration tools
- Dedicated apps
- Polls and surveys
- Robust analytics
Pros
- ✓Strong attendee engagement tools
- ✓Unified registration and analytics
- ✓Mobile apps
Cons
- ✗Higher starting price
- ✗May require more setup
"Comprehensive attendee management with strong virtual/hybrid support."
Perfect For
Event professionals needing invoicing, contracts, and automations
⚡ Key Features
- Free option? Yes
- Price: $8 per month (regularly $16)
- Invoices and payments
- Contracts with eSign
- Scheduling and vendor management
- Automation workflows
- Unlimited clients and projects
- Calendar
- Contracts and eSign
Pros
- ✓Comprehensive project/event management
- ✓Strong automation and eSign
Cons
- ✗May be more focused on smaller projects
"Streamlined contracts, payments, and scheduling with robust automations."
Perfect For
Planners needing event and attendee management with lead capture
⚡ Key Features
- Free option? No
- Price: By quote only
- Event and attendee management
- Attendee segmentation and data reporting
- Event marketing and lead capture
- Event website builders
- Task management
- Vendor and client management
Pros
- ✓Strong attendee management and analytics
- ✓Integrated marketing and lead capture
- ✓Vendor/client tools
Cons
- ✗Pricing not publicly listed
- ✗Implementation complexity
"End-to-end event lifecycle tools with solid attendee analytics."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Decide between a purpose-built event CRM vs a general CRM with event modules.
- 2
Evaluate pricing, scalability, and available integrations with registration, payments, and marketing tools.
- 3
Prioritize features: ticketing, attendee management, vendor management, automation, and analytics.
- 4
Consider implementation effort and vendor support during onboarding.
- 5
Check mobile access and on-the-go capabilities for field event work.
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