Best CRM for Ecommerce Business
Overview of the 10 best ecommerce CRMs for 2025, with Omnisend and rivals like Zoho, Salesforce, Pipedrive, and HubSpot. The guide compares automation, analytics, pricing, and ease of use to help ecommerce brands—from solopreneurs to growing stores—choose a CRM that scales with their business.
Ideal Customer Profile
Online retailers and ecommerce brands seeking unified customer data, automated marketing, and actionable insights to grow sales.
Common Pain Points
- •Siloed customer data across channels
- •Limited or complex automation and personalization
- •Difficulty integrating with existing ecommerce stack
- •Pricing concerns for small businesses
- •Learning curve with feature-rich platforms
Top CRM Picks
5 expert-vetted recommendations
Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.
Perfect For
Growing ecommerce brands needing automation and omnichannel marketing
⚡ Key Features
- Email & SMS marketing automation
- Customer segmentation
- Contact profiles
- Pre-made popups & forms
- Customer lifecycle stages
- Analytics and reporting
- Audience targeting
- Dynamic discount codes
- Omnichannel marketing
Pros
- ✓Drag-and-drop email builder with pre-designed templates
- ✓Pre-built automation workflows
- ✓Strong segmentation and personalization
- ✓Omnichannel capabilities (email, SMS, push notifications)
"A good and inexpensive CRM with lots of easy to use features."
Perfect For
Automating your ecommerce sales processes
⚡ Key Features
- Sales process automation
- Automated lead scoring & management
- Real-time customer insights
- Built-in tools for inventory, project & customer support management
Pros
- ✓Feature-rich with sales automation and AI/ML
- ✓Flexible customization options
- ✓Built-in ticketing system
"We found Zoho to be a feature-rich platform for managing ecommerce business operations."
Perfect For
Scaling ecommerce operations with customization
⚡ Key Features
- Email marketing
- Quote management
- Sales forecasting
- Partner and Channel management
- Contract management
Pros
- ✓Robust ecommerce reporting and data visualization
- ✓High customization with templates and dashboards
- ✓Intuitive navigation
"Salesforce is a powerful ecommerce CRM that makes it easy to distribute leads among team members and offers in-depth tracking."
Perfect For
Small ecommerce businesses needing a visual sales pipeline
⚡ Key Features
- Email marketing
- Customer contract management
- Sales forecasting
- Product and pricing management
- Quote and order management
Pros
- ✓Visual sales pipeline for clear deal visibility
- ✓Intuitive drag-and-drop interface
- ✓Central hub for managing sales lifecycle
Cons
- ✗Lacks advanced built-in marketing automation features
"One of its standout features is the visual sales pipeline."
Perfect For
Free ecommerce CRM with marketing, sales, and analytics capabilities
⚡ Key Features
- Email marketing
- Contact management
- In-depth reports and analytics
- Project management
- Customer segmentation
Pros
- ✓Free CRM with valuable baseline features
- ✓Integrated suite of marketing, sales, and service tools
- ✓User-friendly interface
Cons
- ✗Pricing can be steep for small businesses; advanced features require paid plans
"HubSpot is among the best CRM solutions for ecommerce businesses and offers a whole suite of free CRM software and tools."
Buying Guide
Step-by-step guide to finding your perfect CRM
Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.
- 1
Identify must-have features: automation, segmentation, analytics, and multi-channel outreach.
- 2
Evaluate total cost of ownership, including user seats, add-ons, and scalability.
- 3
Check integrations with your ecommerce platform (Shopify, WooCommerce, etc.).
- 4
Assess ease of use and required onboarding time for your team.
- 5
Consider whether you need an all-in-one solution or best-of-breed tools with connectors.
FAQ
Common questions answered
Quick answers to common questions digital teams raise when evaluating CRM platforms.
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