Best CRM for Drip Campaigns

Best CRM for Drip Campaigns

An expert-curated roundup of the 10 best email drip campaign software in 2025, highlighting who they’re best for, standout features, and pricing. This guide helps marketers, solopreneurs, and ecommerce teams pick a drip CRM—from templates and automation depth to multi-channel support and affordability.

Ideal Customer Profile

Marketers, small businesses, solopreneurs, and ecommerce teams who want automated, personalized drip campaigns.

Common Pain Points

  • Scaling personalized drip journeys without manual effort
  • Segmenting audiences accurately
  • Gaining actionable analytics on sends, opens, and clicks
  • Integrating with existing CRM/ecommerce stacks
  • Maintaining affordability as contact lists grow
5
Top CRMs
100%
Vetted
Free
Options
2025
Updated

Top CRM Picks

5 expert-vetted recommendations

Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.

Top 1
1
Mailchimp
💰 Free plan available; paid plans from $20/month
AI-powered audience segmentation and conversion predictions

Perfect For

Drip campaign templates

⚡ Key Features

  • AI-powered audience segmentation
  • conversion predictions
  • drip campaign templates

Pros

  • Lots of native integrations
  • Wide AI feature set

Cons

  • Steep price scaling based on contacts

"Mailchimp is the app to beat in drip campaigns with AI features and templates."

Top 2
2
Flodesk
💰 $35/month
Flat-rate pricing with unlimited contacts

Perfect For

Large lists and simple drip campaigns

⚡ Key Features

  • Flat-rate pricing
  • unlimited contacts
  • easy-to-use email builder

Pros

  • Smooth user interface
  • Beautiful templates

Cons

  • Basic analytics

"Flodesk offers simple, scalable drip campaigns at a flat rate."

Top 3
3
Kit
💰 Free plan available; Creator plan starts at $29/month
Strong automation templates for creators

Perfect For

Solopreneurs and creators

⚡ Key Features

  • 28 automation templates
  • sequences and automations
  • Stripe integration for selling inside emails

Pros

  • Good learning resources
  • Robust automation features

Cons

  • No dedicated screen for reports

"Kit provides creator-focused automation templates to nurture audiences."

4
ActiveCampaign
💰 From $15/month
Over 500 automation recipes with advanced triggers

Perfect For

Advanced drip automations

⚡ Key Features

  • CRM integration
  • over 500 automation recipes
  • advanced triggers

Pros

  • Integrated CRM
  • Advanced audience segmentation

Cons

  • Steep learning curve

"A powerful CXA platform with deep automation capabilities."

5
Omnisend
💰 Free plan available; paid plans from $16/month
Dynamic content personalization for eCommerce

Perfect For

eCommerce drip campaigns

⚡ Key Features

  • Dynamic content personalization
  • email, SMS, and push campaigns
  • abandoned cart automation

Pros

  • Good segmentation templates
  • Supports multi-channel campaigns

Cons

  • Steep price scaling

"Omnisend excels at ecommerce-centric, multi-channel drip campaigns."

Buying Guide

Step-by-step guide to finding your perfect CRM

Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.

  1. 1

    Match feature depth to your team size and complexity

  2. 2

    Consider pricing models and channel breadth (email, SMS, push) when selecting a drip CRM

Continue Your CRM Research

Continue exploring to make the best CRM decision