Best CRM for Coaching Business

Best CRM for Coaching Business

Overview of the top CRM platforms for coaching businesses, led by Simply.Coach as an all-in-one solution. The guide highlights how CRMs streamline client management, scheduling, automation, invoicing, and analytics, helping coaches from solo practitioners to larger practices improve retention and scalability. It also includes snapshots of other leading CRMs with their strengths, best-use cases, and potential drawbacks to aid in selecting the right tool.

Ideal Customer Profile

Coaches and coaching businesses seeking to manage client relationships, scheduling, programs, and billing in one platform

Common Pain Points

  • Inconsistent client follow-ups and retention
  • Fragmented client data across tools
  • Time-consuming admin tasks and scheduling
  • Difficulty personalizing coaching at scale
  • Managing contracts, payments, and onboarding
5
Top CRMs
100%
Vetted
Free
Options
2025
Updated

Top CRM Picks

5 expert-vetted recommendations

Ranked recommendations based on feature depth, pricing transparency, and adoption within the industry.

Top 1
1
Simply.Coach
💰 Free 14-day trial; pricing for solopreneurs and businesses
All-in-one CRM for coaches to simplify practice management, client data, and automation.

Perfect For

Newly certified or experienced Business, Life, Career, or Leadership coaches seeking dynamic business functionality

⚡ Key Features

  • Streamlined client management (goal setting, scheduling, notes, stakeholder integration)
  • Time tracking
  • Simplified dashboard
  • Subcontracting support

Pros

  • All-in-one platform for coaching
  • Automation and integrations with Microsoft 365, Google, and Zoom

"All-in-one coaching CRM with automation and integrations; a game-changer for coaching businesses."

Top 2
2
HubSpot CRM
💰 Free CRM version available
Intuitive, all-purpose CRM with deal and pipeline management, omnichannel messaging, and AI assistants.

Perfect For

Solopreneurs seeking an easy-to-use platform that can grow with their business

⚡ Key Features

  • Meeting scheduler
  • Payment links
  • Email automation
  • Omnichannel messaging

Pros

  • Highly intuitive interface
  • Free CRM version available
  • Integrates with marketing and customer service tools

Cons

  • Lacks some coaching-specific functionalities
  • Steep gaps between paid plans may affect scalability
  • Broad feature set can be overwhelming

"Scales well for solopreneurs and offers a clean, scalable platform."

Top 3
3
Bonsai
Intuitive coaching CRM with workflows, time tracking, and project management in one place.

Perfect For

Coaches seeking broad business functionality

⚡ Key Features

  • Simplified dashboard
  • Workflow automations
  • Time tracking
  • Subcontracting support

Pros

  • Highly customizable
  • Great for managing multiple clients
  • Automates tasks seamlessly

Cons

  • May have too many features for solopreneurs
  • Customer support response times can be slow
  • Lacks some niche features

"A comprehensive tool for coaching businesses needing broad functionality."

4
Paperbell
Coaching CRM designed to simplify operations with project management, scheduling, and payments in one place.

Perfect For

Coaches prioritizing streamlined processes

⚡ Key Features

  • Project management
  • Dedicated customer support
  • Streamlined scheduling, client management, and payments

Pros

  • Simple, easy-to-navigate interface
  • Excellent for new coaches
  • Dedicated customer support

Cons

  • Lacks advanced marketing tools
  • Limited customization options
  • Does not offer advanced reporting features

"Balances simplicity with essential coaching tools for efficient operations."

5
HoneyBook
CRM for coaches excelling in client relationships, automation, scheduling, and invoicing.

Perfect For

Coaches focusing on tracking client communication

⚡ Key Features

  • Simple data management
  • Intuitive client communication

Pros

  • Intuitive interface for client communication
  • Automates follow-ups and reminders
  • Streams payments and scheduling

Cons

  • Difficult setup for new users
  • Limited reporting functionality
  • Can be pricey for solo coaches

"Strong automation and client communication for growing coaching teams."

Buying Guide

Step-by-step guide to finding your perfect CRM

Strategic considerations to shortlist the right CRM platform for your workflow, tech stack, and growth roadmap.

  1. 1

    Identify your practice size and needs (scheduling, client management, onboarding)

  2. 2

    Prioritize CRM with automation and analytics

  3. 3

    Consider integration with calendar and video tools

  4. 4

    Check data security and compliance standards

FAQ

Common questions answered

Quick answers to common questions digital teams raise when evaluating CRM platforms.

Continue Your CRM Research

Continue exploring to make the best CRM decision