Best CRM for Real Estate
Top 5 Real Estate CRMs Compared for Agents & Brokers in 2025
Quick Summary
Real estate professionals need specialized CRM tools to manage leads, track properties, automate follow-ups, and stay organized in a highly competitive market. This comparison analyzes the top 5 real estate CRMs based on lead management capabilities, mobile functionality, automation features, and value for money. Whether you're a solo agent or managing a large brokerage, we'll help you find the perfect CRM solution.
Feature Comparison
| Feature | Follow Up Boss | Pipedrive | Salesforce | HubSpot CRM | Agile CRM |
|---|---|---|---|---|---|
| Starting Price | $69/user/mo | $14/user/mo | $25/user/mo | Free | $8.99/user/mo |
| Free Version | |||||
| Real Estate Specific | |||||
| Lead Management | Excellent | Very Good | Excellent | Very Good | Good |
| Mobile App Quality | Excellent | Very Good | Very Good | Good | Fair |
| Automation | Very Good | Excellent | Excellent | Excellent | Good |
| Ease of Use | Easy | Very Easy | Complex | Very Easy | Moderate |
| MLS Integration |
Detailed Analysis
Follow Up Boss
Strengths
- Built specifically for real estate professionals
- Excellent lead routing and management
- Strong mobile app for on-the-go agents
- Automated follow-up sequences
- Integrates with major real estate portals (Zillow, Realtor.com)
- Great for team collaboration
Weaknesses
- Higher price point than general CRMs
- Overkill for solo agents with small budgets
- Limited customization options
- No free version available
Pipedrive
Strengths
- Affordable pricing with great features
- Visual sales pipeline perfect for deal tracking
- Easy to use and quick to set up
- Strong automation capabilities
- Good mobile apps for iOS and Android
- Flexible and customizable
Weaknesses
- Not real estate-specific
- Requires manual setup for real estate workflows
- Limited property management features
- Fewer real estate portal integrations
Salesforce
Strengths
- Highly customizable for any workflow
- Extensive integration ecosystem
- Advanced reporting and analytics
- Scalable for growing organizations
- Strong mobile platform
Weaknesses
- Steep learning curve
- Expensive, especially with add-ons
- Requires significant setup time
- May be overwhelming for small teams
HubSpot CRM
Strengths
- Free version with robust features
- Excellent email marketing tools
- Easy to use interface
- Great for content marketing and lead nurturing
- Strong automation capabilities
- Good mobile app
Weaknesses
- Not real estate-specific
- Advanced features get expensive quickly
- Limited property tracking features
- Annual contracts required for paid plans
Agile CRM
Strengths
- Very affordable pricing
- Free version for up to 10 users
- Marketing automation included
- Built-in telephony
- Web engagement tracking
- Project management tools
Weaknesses
- Interface feels dated
- Not real estate-specific
- Mobile apps could be better
- Support can be slow
Final Verdict
While Follow Up Boss has a higher price point, it's purpose-built for real estate and offers the best combination of lead management, automation, and real estate-specific features. For agents serious about their business, the investment pays off in time saved and deals closed. However, budget-conscious solo agents should consider Pipedrive or HubSpot's free CRM as excellent starting points that can grow with their business.
- Solo Agent, Limited Budget: HubSpot Free CRM or Pipedrive Starter - Great features at low/no cost
- Growing Team (2-10 agents): Follow Up Boss or Pipedrive - Balance of features and affordability
- Large Brokerage (10+ agents): Follow Up Boss or Salesforce - Team collaboration and scalability
- Marketing-Focused Agent: HubSpot - Best marketing automation and content tools
- Budget-Conscious with Tech Skills: Agile CRM or Pipedrive - Customize to fit real estate needs
At a Glance
Key Decision Factors
- Lead capture and tracking
- Mobile app quality
- Automation and follow-up tools
- Property management features
- Integration with real estate tools
- Price and value for money
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